Fendi, from the streets of Rome, to the Great Wall of China.
Fendi,from the streets of Rome, to the Great Wall of China, never ceases to amaze the world. It is a house of style, innovation, elegance and grace. Timeline: 1925: The House of Fendi is established by the Italian couple Edoardo and Adele, and was originally known for being the It is an Italian luxury fashion house whose specialities include fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in 1925 in Rome, the company is renowned for its fur and fur accessories. It is also well known for its leather goods such as “Baguette“, Jours, Peekaboo or Pequin handbags.
The house of Fendi was launched in 1925 by Adele and Edoardo as a fur and leather shop in Via del Plebiscito, Rome. Since 1946, the five second generation sisters — Paola, Anna, Franca, Carla and Alda — joined the company.Karl Lagerfeld joined Fendi in 1965 and became the Creative Director for Fur and also for Women Ready-to-Wear — launched in 1977 –. Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men’s lines. Since 2001, It became a multinational luxury fashion brand and member of LVMH group.
In 2014, it started making plans to use drones to show its catwalk fashions. The company donated more than two million euros to help restore the Trevi Fountain in Rome designed by Nicola Salvi in 18th century. The restoration works started June 2014. “It’s about tying us with a city that makes millions of people dream,” CEO Pietro Beccari said.
|Type||Subsidiary of LVMH|
|Founder||Adele and Edoardo Fendi|
|Number of locations||197 stores worldwide (2014)|
|Key people||Karl Lagerfeld, creative director for fur & RTW
Silvia Venturini Fendi, creative director for accessories & men’s
Pietro Beccari, chairman & CEO
|Revenue||€ 800 million (2011), tg|
|Net income||US$ 1.1 billion|
|Total assets||US$ 970 million|
|Total equity||US$ 330 million|
|Owner||LVMH (90%), Fendi family (10%)|
Information and Images are shared from company’s promotional material. Images Credit: Fendi, 2018.