Diageo withdraws alcohol-free Guinness ‘as a precaution’.
Guinness 0.0 was launched three weeks ago in cans but the plan was to sell it on draught like the original from next spring. Good things come to those who wait, according to the Guinness advertising slogan. But not perhaps when it comes to the non-alcoholic version of the famous Irish stout.
After four years under development and only three weeks after its launch, Guinness 0.0 is being removed from supermarket shelves “because of a microbiological contamination which may make some cans unsafe to consume”.
Diageo, the drinks giant that owns Guinness as well as Johnnie Walker Scotch whisky and Gordon’s gin, announced that it was “initiating a product recall” of Guinness 0.0 across Britain. It is understood that nobody drinking the beer has been taken ill and that its recall is a precautionary measure. The company said that the issue was isolated to Guinness 0.0.